Ecommerce
Shopify, WooCommerce, and BigCommerce growth — paid, retention, CRO, and subscription stitched into one profit-first engine.
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AOV Levers That Actually Work in 2026
A pragmatic ranking of AOV-boosting tactics — what works for DTC brands doing $1M–$20M.
The Subscription Model That Actually Retains
Subscriptions are famously churny. Here's the model structure that bucks the trend.
Why We Turned Off Most Shopify Apps
Shopify app bloat is a silent performance killer. Here's our audit and what we removed.
The Cart Abandonment Flow That Converts at 7%
A specific 3-email abandonment sequence with tested timing and messaging.
Merchandising on the Homepage: Category vs Product Hero
The eternal ecommerce debate settled with data: when to lead with categories vs products.
Product Page Elements Ranked by Conversion Impact
The specific PDP elements that move conversion — ranked by actual test data.
Returns Management: The UX Choice That Paid Off Huge
Why easier returns actually increase profit — and the specific choice that shifted our client's P&L.
The DTC Attribution Setup We Run on Every Client Over $3M
The practical attribution stack that keeps paid, email, and organic honest — without buying enterprise tooling.
The Shopify Theme Audit That Finds $50k+ in Hidden Conversion
A 20-point theme audit we run on every new Shopify engagement — pays for the audit itself inside the first month.
Why Free Shipping Beats Every Other Promo Lever
A counter-intuitive but consistent finding: free shipping outperforms percentage discounts at equal dollar value.
Subscription Economics: When They Work and When They Kill Your Margin
A margin-first look at subscription DTC — the categories where it prints money and the ones where it ruins the P&L.
The Black Friday Prep Calendar: 90 Days Out
The phased plan we run 90 days out from Black Friday — the shops that start in October always lose.
The DTC Economics Dashboard We Track Weekly
The five metrics we track weekly for DTC clients — and why most teams track the wrong ones.
Cross-Sell vs Upsell vs Bundle: Where to Deploy Each
Three adjacent tactics, three different placement rules, three different outcomes.
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