'Customers who bought this also bought X'. Natural on product pages. AOV lift 5-10%.
'Add this for $X more and get Y'. Cart page is where price comparison happens. AOV lift 10-15%.
Thank-you page: 'Add a bundle for 20% off.' Removes friction (already decided to buy). 15-25% take rate.
A pragmatic ranking of AOV-boosting tactics — what works for DTC brands doing $1M–$20M.
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Our team ships ecommerce programs every week. Book a free consult — we'll tell you what would move the needle for your brand.
