The people who write our words.

Rishabh Sharma

Founder & Strategy Lead

Rishabh founded It's Not Techy to build the agency he always wanted to hire — senior-led, outcomes-obsessed, and honest about what works. Before that he led growth teams across SaaS and DTC, shipping programs from zero to $100M+ ARR.

Kavya Mehra

Brand & Creative Director

Kavya leads brand strategy and creative direction across every engagement — from naming and identity systems to campaign art direction and design systems. Ten years across boutique and in-house studios.

Kumakshi Verma

Head of Content & Social

Kumakshi owns editorial and social across the practice — turning research and POV into content that ranks, resonates, and compounds. Published author, ex-newsroom, cares deeply about craft.

Riyan Kapoor

Growth & Paid Media Lead

Riyan runs paid media across Meta, Google, LinkedIn, TikTok, and programmatic. Deep focus on creative testing, CAC payback, and media mix modeling — every account ships to clear unit economics.

Shabir Malik

Engineering & Web Lead

Shabir leads engineering — websites, web apps, integrations, and MarTech stacks. Specialist in Next.js, Shopify Hydrogen, server-side tracking, and AI-assisted workflows.

It's Not Techy Editorial

Editorial Collective

Our collective byline for pieces written by multiple specialists across the practice — research briefs, industry reports, and technical deep dives that come out of the studio.