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Video Production

Brand films, motion design, short-form reels, and cinematic product film — distribution-ready creative for every platform.

13 articles

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Video Production

The Video Library Every Brand Should Build in Year One

The foundational video assets we help every brand produce in their first 12 months — ranked by ROI.

Jul 18, 20243 min
Video Production

iPhone vs. Studio: When Phone-Shot Video Outperforms Cinematic

A real breakdown of when iPhone-shot footage wins, when studio footage is worth the money, and how to mix them in one campaign.

Jul 12, 20243 min
Video Production

Motion Graphics in After Effects: The 4 Effects We Use in 90% of Work

Not every effect needs a custom animation. These four cover most needs.

Jul 10, 20243 min
Video Production

The Testimonial Video Mistakes We Stopped Making

What we learned shooting dozens of testimonials — and why the obvious approach usually fails.

Jul 5, 20243 min
Video Production

Motion Graphics That Earn Their Budget (And The Kind That Don't)

The category of motion work that reliably pays back — and the category that's pure vanity.

Jul 5, 20243 min
Video Production

YouTube Thumbnail Design: The 3 Rules That Lift CTR

What separates thumbnails that earn clicks from ones that don't.

Jul 1, 20243 min
Video Production

The Hook-Based Scripting Framework We Use for Every Short-Form Video

Why the first 1.5 seconds decides the fate of your video — and the hook template we've tested across 400+ scripts.

Jun 30, 20243 min
Video Production

Why Every Brand Needs a 60-Second Brand Film

The single piece of video most brands should produce first — and why it pays off across channels.

Jun 23, 20243 min
Video Production

The Interview Setup That Looks Professional

A bare-minimum interview setup that looks like a studio shoot when done right.

Jun 20, 20243 min
Video Production

The Case for Shooting Ugly Then Cleaning It Up

Why production value should come in post — not on set.

Jun 17, 20243 min
Video Production

iPhone Cinematography: The 5 Settings That Change Everything

Specific iPhone camera settings that dramatically improve the perceived quality of your shoots.

Jun 15, 20243 min
Video Production

The Pre-Production Doc That Saves Every Shoot

The one-page pre-pro doc we use for every shoot that eliminates 90% of day-of friction.

Jun 13, 20243 min
Video Production

The Pacing Principle That Holds Retention

How to pace video so viewers don't scroll — a heuristic refined across hundreds of edits.

Jun 10, 20243 min

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