It's Not Techy
IndustryUpdated April 2026

Real Estate & Proptech Marketing

Listings that lead. Brands that sell.

Brokerages, proptech SaaS, developers, and property managers — leveraging local SEO, social video, and paid ads.

Challenges we solve

  • Hyper-local search
  • Seasonal cycles
  • Lead quality over quantity

Our approach

  • Geo content hubs
  • Listing amplification
  • Agent-branded social

Services built for Real Estate & Proptech

Every service below has a dedicated page with process, deliverables, tools, and FAQs.

Sample deliverables

  • Real Estate & Proptech GTM strategy & 90-day plan
  • Category positioning & messaging framework
  • Competitive teardown (top 5 competitors)
  • Channel roadmap with media mix
  • Creative concepts & production
  • Weekly performance dashboards
  • Monthly executive business review
  • Quarterly strategic roadmap recalibration

KPIs we report on

Leads generatedCost per leadListing appointmentsClosed volume

Weekly dashboards, monthly executive reviews, and quarterly roadmaps keep the engine honest and accountable.

Reading for Real Estate & Proptech marketers

FAQs for Real Estate & Proptech brands

How do you tailor the work to our industry?+

Every engagement starts with a discovery sprint where we interview your team, analyze your category, study your competitors, and review your customer data. The strategy that comes out is specific to your industry's buyer behavior, compliance rules, and economics — not a generic template.

Do you share industry benchmarks?+

Yes. We publish category benchmarks internally and share them with clients during planning — CPMs, CACs, conversion rates, and content performance norms for your category.

What's a typical engagement length?+

Most engagements run 6–12 months to let strategy compound. Sprints are available for focused workstreams (a rebrand, an audit, a landing page build).

Other industries we serve

Growing a real estate & proptech brand?

Tell us where you are today — we'll draft a 90-day plan tailored to your industry, at no cost.