Ecommerce & DTC Marketing
Profitable scale, not vanity revenue.
Full-funnel DTC on Shopify, WooCommerce, and BigCommerce. Paid, creator, email/SMS, retention, and CRO stitched together.
Challenges we solve
- Rising CPMs
- Thin margins
- iOS 17 tracking loss
- Retention and AOV
Our approach
- Contribution-margin-first media buying
- Creator-led creative
- Klaviyo retention
- Shopify CRO
Services built for Ecommerce & DTC
Every service below has a dedicated page with process, deliverables, tools, and FAQs.
Sample deliverables
- Ecommerce & DTC GTM strategy & 90-day plan
- Category positioning & messaging framework
- Competitive teardown (top 5 competitors)
- Channel roadmap with media mix
- Creative concepts & production
- Weekly performance dashboards
- Monthly executive business review
- Quarterly strategic roadmap recalibration
KPIs we report on
Weekly dashboards, monthly executive reviews, and quarterly roadmaps keep the engine honest and accountable.
Reading for Ecommerce & DTC marketers
Cohort Analysis: The Report Every DTC Needs Monthly
Why cohort analysis is the single most important report for DTC — and the specific format we use.
Brand DesignPackaging Design for DTC: What Matters and What Doesn't
Where packaging budget moves conversion vs where it's pure vanity.
EcommerceWhy We Turned Off Most Shopify Apps
Shopify app bloat is a silent performance killer. Here's our audit and what we removed.
EcommerceThe DTC Attribution Setup We Run on Every Client Over $3M
The practical attribution stack that keeps paid, email, and organic honest — without buying enterprise tooling.
EcommerceThe Shopify Theme Audit That Finds $50k+ in Hidden Conversion
A 20-point theme audit we run on every new Shopify engagement — pays for the audit itself inside the first month.
EcommerceThe DTC Economics Dashboard We Track Weekly
The five metrics we track weekly for DTC clients — and why most teams track the wrong ones.
FAQs for Ecommerce & DTC brands
How do you tailor the work to our industry?+
Every engagement starts with a discovery sprint where we interview your team, analyze your category, study your competitors, and review your customer data. The strategy that comes out is specific to your industry's buyer behavior, compliance rules, and economics — not a generic template.
Do you share industry benchmarks?+
Yes. We publish category benchmarks internally and share them with clients during planning — CPMs, CACs, conversion rates, and content performance norms for your category.
What's a typical engagement length?+
Most engagements run 6–12 months to let strategy compound. Sprints are available for focused workstreams (a rebrand, an audit, a landing page build).
What margin profile do you design for?+
We build to a contribution margin target (typically 30%+ after variable costs) and refuse to scale accounts that can't reach it.
Do you handle Shopify development?+
Yes — theme optimization, headless Hydrogen builds, app integrations, and post-purchase upsell work.
Other industries we serve
Growing a ecommerce & dtc brand?
Tell us where you are today — we'll draft a 90-day plan tailored to your industry, at no cost.