It's Not Techy
Services

Every marketing capability your brand needs.

24 specialized services across four phases — attract, convert, engage, and operate. Each service is owned by senior practitioners and orchestrated through a single account lead so every campaign compounds instead of competing. Click any service for a full explanation, process, deliverables, pricing signals, and FAQs.

What a digital marketing agency actually delivers

Most agencies sell you a box. A retainer with a logo swap, a few social posts, maybe a landing page — billed monthly, measured in deliverables instead of outcomes. We operate differently. Every engagement at It's Not Techy starts from a revenue model: what needs to grow, which channels can move it, what the economics have to look like on the other side. Then we staff a senior-led team against that plan — SEO leads, paid-media strategists, brand designers, web engineers, video producers, lifecycle marketers, analytics architects — orchestrated by a single account owner so nothing runs in isolation.

Who these services are for

Our clients are growth-stage brands and ambitious founders past the MVP phase. Typically $1M–$100M ARR SaaS, DTC doing $500K–$50M/yr, professional service firms ready to scale past referral, and ecommerce operators who need a partner that actually understands contribution margin. If you're pre-traction or want the cheapest quote in the room, we probably aren't the right fit — and we'll say so on the first call. If you want senior practitioners treating your business like it's their P&L, keep reading.

How our services compound instead of competing

The biggest unlock in marketing isn't a new channel — it's channels that talk to each other. SEO research informs paid-search creative. Paid data reveals landing-page CRO opportunities. Brand work raises click-through on every other channel. Lifecycle email rescues the 90% who don't convert the first time. We design programs where each workstream feeds the next, and we report in one shared dashboard so you see the whole system — not twelve disconnected vanity charts.

Why teams hire us
  • Senior practitioners on every call, not juniors behind a layer cake.
  • Reporting on pipeline, revenue, CAC, LTV — never impressions or reach alone.
  • All files, data, ad accounts, and tool logins stay in your systems. Zero lock-in.
  • Media cost is always broken out from our fee — we never bill a percentage of your ad spend.
  • Eight global offices means your team sits in your time zone, language, and culture.
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How we help

Four phases. One accountable team.

Most agencies sell you a tactic. We operate the whole funnel — attracting the right people, converting them into customers, engaging them so they come back, and operating the engine that ties it all together. Every service below is a standalone engagement or a piece of a larger program.

04 · Operate

Build the engine behind the marketing.

The unglamorous but decisive layer: clean data, tight stack, smart automations, and strategy that ties it all to the P&L.

  • Single source of truth for revenue data
  • Attribution you actually trust post-iOS 17
  • Faster campaign velocity at lower cost
  • Executive clarity on what to do next
All 24 services

The full capability stack.

Every service gets a dedicated page with what it is, why it matters, our process, deliverables, tools, outcomes, and FAQs.

Engagement tiers

Three ways to work with us.

Every engagement starts with a discovery call and a scope that's right-sized to your business — not a pre-packaged tier someone else designed. Pricing ranges below are typical starting points; the exact fee depends on scope, urgency, and team composition. Media cost (ad spend) is always billed separately from agency fees — we never take a percentage of your ad spend.

Sprint

2–4 weeks

$5K – $25KFixed fee, one-time

A focused single-workstream sprint — a rebrand, an SEO audit, a landing page build, a paid account audit. Fixed scope, fixed fee, fast turnaround.

  • Dedicated senior lead
  • One clearly-scoped deliverable
  • Handoff with source files and docs
  • 30-day support window
Request a scope →
Most engagements

Program

3–12 months

$15K – $80K / moMonthly retainer

A multi-workstream program for growing brands — e.g. paid + creative + CRO, or SEO + content + PR. Weekly cadence, monthly business reviews.

  • Account lead + specialist pod
  • Weekly rituals and reporting
  • Live dashboards and Slack
  • Quarterly roadmap reviews
Request a scope →

Embedded

Ongoing

$30K+ / moMonthly retainer + optional equity

We operate as your in-house marketing team. Fractional CMO at the top, senior specialists across every channel, shared roadmap with your execs.

  • Fractional CMO leadership
  • Full-funnel execution
  • Board-ready reporting
  • Hiring and vendor management
Request a scope →
FAQs

Questions buyers always ask.

Do you offer single services or only packages?+

Both. Every service below can be booked standalone as a sprint, or bundled into a multi-channel program with a single account lead across all workstreams.

How quickly can you start?+

Discovery calls happen within 48 hours. Most engagements kick off within 1–2 weeks of signed SOW — faster for sprints, slightly longer for complex embedded programs that require team alignment.

Do you work with small businesses or only enterprise?+

Both. Our sprints start at a few thousand dollars and work beautifully for local businesses and early-stage startups. Our embedded programs are built for venture-backed scale-ups and enterprise.

How is pricing structured?+

Sprints are fixed-fee. Programs are monthly retainers sized to the work. Embedded is a fractional day-rate or monthly retainer. Paid media always breaks out media cost from agency fee — you never pay us a percentage of your ad spend.

Do you white-label for other agencies?+

Selectively, yes. We partner with other agencies and consultancies who need senior delivery capacity in SEO, web development, creative, or paid media under NDA.

Where do your teams sit?+

Across eight offices: Toronto (HQ), New York, London, Dubai, Mumbai, Singapore, Sydney, and Berlin. We staff your account to your time zone and client sensitivity.

Let's build something that ranks, converts, and lasts.

Book a free 30-minute strategy call — no pitch, just a real conversation about what moves the needle for your business.