Every marketing capability your brand needs.
24 specialized services across four phases — attract, convert, engage, and operate. Each service is owned by senior practitioners and orchestrated through a single account lead so every campaign compounds instead of competing. Click any service for a full explanation, process, deliverables, pricing signals, and FAQs.
What a digital marketing agency actually delivers
Most agencies sell you a box. A retainer with a logo swap, a few social posts, maybe a landing page — billed monthly, measured in deliverables instead of outcomes. We operate differently. Every engagement at It's Not Techy starts from a revenue model: what needs to grow, which channels can move it, what the economics have to look like on the other side. Then we staff a senior-led team against that plan — SEO leads, paid-media strategists, brand designers, web engineers, video producers, lifecycle marketers, analytics architects — orchestrated by a single account owner so nothing runs in isolation.
Who these services are for
Our clients are growth-stage brands and ambitious founders past the MVP phase. Typically $1M–$100M ARR SaaS, DTC doing $500K–$50M/yr, professional service firms ready to scale past referral, and ecommerce operators who need a partner that actually understands contribution margin. If you're pre-traction or want the cheapest quote in the room, we probably aren't the right fit — and we'll say so on the first call. If you want senior practitioners treating your business like it's their P&L, keep reading.
How our services compound instead of competing
The biggest unlock in marketing isn't a new channel — it's channels that talk to each other. SEO research informs paid-search creative. Paid data reveals landing-page CRO opportunities. Brand work raises click-through on every other channel. Lifecycle email rescues the 90% who don't convert the first time. We design programs where each workstream feeds the next, and we report in one shared dashboard so you see the whole system — not twelve disconnected vanity charts.
- Senior practitioners on every call, not juniors behind a layer cake.
- Reporting on pipeline, revenue, CAC, LTV — never impressions or reach alone.
- All files, data, ad accounts, and tool logins stay in your systems. Zero lock-in.
- Media cost is always broken out from our fee — we never bill a percentage of your ad spend.
- Eight global offices means your team sits in your time zone, language, and culture.
Four phases. One accountable team.
Most agencies sell you a tactic. We operate the whole funnel — attracting the right people, converting them into customers, engaging them so they come back, and operating the engine that ties it all together. Every service below is a standalone engagement or a piece of a larger program.
Get found by the right people.
Everything that brings strangers to your brand — search, social, press, and paid. We build durable, compounding channels instead of rented audiences.
- Top-3 rankings for money keywords
- Lower CAC on paid media
- Press coverage that earns high-authority links
- A social audience that actually converts
Search Engine Optimization
Technical fixes, pillar content, link building, and local SEO engineered to move you to page one — and keep you there.
Learn morePaid Marketing
Full-funnel media across Google, Meta, LinkedIn, TikTok, YouTube, and programmatic — built for CAC payback, not vanity ROAS.
Learn moreSocial Media Management
Daily posting, community management, and creator partnerships on Instagram, TikTok, LinkedIn, YouTube, and Facebook.
Learn moreSocial Media Strategy
Channel plans, content pillars, and editorial frameworks your in-house team can run every week without guessing.
Learn moreInfluencer & Creator Marketing
Vetted creator partnerships, UGC production, whitelisting, and ambassador programs from nano to celebrity tiers.
Learn moreDigital PR & Link Building
Data-led PR campaigns that earn links from top-tier press and raise branded search — without spammy outreach.
Learn moreTurn attention into revenue.
The layer between clicks and customers. Your website, brand, and creative need to do the heavy lifting — we design and build for the conversion you actually want.
- Sub-1s LCP sites that score 100 on Lighthouse
- Conversion rate lifts of 10–40% per quarter
- Design systems your team can run without us
- On-brand creative shipped at velocity
Custom Website Design & Development
Blazing-fast sites on Next.js, Webflow, Shopify, or WordPress — built for speed, SEO, accessibility, and scale.
Learn moreBrand Design & Identity
Naming, logo, typography, color, motion, packaging — identity systems that are distinctive, flexible, and instantly recognisable.
Learn moreUX/UI & Product Design
Research-led flows and interfaces for marketing sites, web apps, and mobile apps — grounded in usability, polished in craft.
Learn moreConversion Rate Optimization
Heatmaps, session replay, experimentation, and UX fixes that compound conversion gains across every channel you drive.
Learn moreGraphic Design & Creative
Ad creative, pitch decks, landing pages, packaging — shipped fast with consistent craft across every surface.
Learn moreStay top-of-mind, turn buyers into fans.
Content, email, video, and community that keep customers coming back — and turn them into the people who sell for you.
- 30%+ of ecommerce revenue from owned channels
- Content that compounds instead of expires
- Creator-grade video for every platform
- Higher LTV and lower churn
Content Marketing & Editorial
Pillar pages, long-form guides, case studies, and ghost-written thought leadership that earn rankings and build authority.
Learn moreEmail, SMS & Lifecycle
Klaviyo, HubSpot, Customer.io, Braze — welcome, abandonment, post-purchase, winback, VIP. Often 30%+ of ecom revenue.
Learn moreVideo Production & Motion
Brand films, explainer video, social reels, motion graphics — shot, edited, and cut for maximum platform impact.
Learn moreOnline Reputation Management
24/7 review monitoring, response management, and proactive reputation building across Google, Yelp, and Trustpilot.
Learn moreBuild the engine behind the marketing.
The unglamorous but decisive layer: clean data, tight stack, smart automations, and strategy that ties it all to the P&L.
- Single source of truth for revenue data
- Attribution you actually trust post-iOS 17
- Faster campaign velocity at lower cost
- Executive clarity on what to do next
Marketing Platforms & MarTech Stack
Selection, implementation, integration, and governance of CRM, CDP, email, analytics, ads, CMS, and attribution tooling.
Learn moreMarketing Automation & CRM
HubSpot, Salesforce, and custom workflows — lead scoring, nurture, sales handoff, and attribution wired end to end.
Learn moreAnalytics, Tracking & Attribution
GA4, GTM, server-side tracking, Looker Studio dashboards, and multi-touch attribution that survives cookie loss.
Learn moreAI Marketing & Automation
Custom GPTs, AI agents, LLM-SEO, and workflow automation with Claude, GPT-4, and open-source models.
Learn moreFractional CMO & Consulting
Executive marketing leadership for founders who need senior thinking weekly — without the cost of a full-time hire.
Learn moreB2B & SaaS Growth Programs
ABM, demand gen, LinkedIn ads, inbound SEO, and sales enablement built for complex B2B sales cycles.
Learn moreEcommerce Growth Programs
Full-funnel DTC on Shopify, WooCommerce, and BigCommerce — paid, email, retention, and CRO as one system.
Learn moreLocal SEO & GBP
Map pack domination, citations, reviews, and service-area pages that drive calls and foot traffic for local brands.
Learn moreMobile & Web App Development
iOS, Android, and web apps on React Native, Swift, Kotlin, and modern stacks — shipped with the same craft we bring to marketing.
Learn moreThe full capability stack.
Every service gets a dedicated page with what it is, why it matters, our process, deliverables, tools, outcomes, and FAQs.
Three ways to work with us.
Every engagement starts with a discovery call and a scope that's right-sized to your business — not a pre-packaged tier someone else designed. Pricing ranges below are typical starting points; the exact fee depends on scope, urgency, and team composition. Media cost (ad spend) is always billed separately from agency fees — we never take a percentage of your ad spend.
Sprint
2–4 weeks
A focused single-workstream sprint — a rebrand, an SEO audit, a landing page build, a paid account audit. Fixed scope, fixed fee, fast turnaround.
- Dedicated senior lead
- One clearly-scoped deliverable
- Handoff with source files and docs
- 30-day support window
Program
3–12 months
A multi-workstream program for growing brands — e.g. paid + creative + CRO, or SEO + content + PR. Weekly cadence, monthly business reviews.
- Account lead + specialist pod
- Weekly rituals and reporting
- Live dashboards and Slack
- Quarterly roadmap reviews
Embedded
Ongoing
We operate as your in-house marketing team. Fractional CMO at the top, senior specialists across every channel, shared roadmap with your execs.
- Fractional CMO leadership
- Full-funnel execution
- Board-ready reporting
- Hiring and vendor management
Questions buyers always ask.
Do you offer single services or only packages?+
Both. Every service below can be booked standalone as a sprint, or bundled into a multi-channel program with a single account lead across all workstreams.
How quickly can you start?+
Discovery calls happen within 48 hours. Most engagements kick off within 1–2 weeks of signed SOW — faster for sprints, slightly longer for complex embedded programs that require team alignment.
Do you work with small businesses or only enterprise?+
Both. Our sprints start at a few thousand dollars and work beautifully for local businesses and early-stage startups. Our embedded programs are built for venture-backed scale-ups and enterprise.
How is pricing structured?+
Sprints are fixed-fee. Programs are monthly retainers sized to the work. Embedded is a fractional day-rate or monthly retainer. Paid media always breaks out media cost from agency fee — you never pay us a percentage of your ad spend.
Do you white-label for other agencies?+
Selectively, yes. We partner with other agencies and consultancies who need senior delivery capacity in SEO, web development, creative, or paid media under NDA.
Where do your teams sit?+
Across eight offices: Toronto (HQ), New York, London, Dubai, Mumbai, Singapore, Sydney, and Berlin. We staff your account to your time zone and client sensitivity.
Let's build something that ranks, converts, and lasts.
Book a free 30-minute strategy call — no pitch, just a real conversation about what moves the needle for your business.