The Black Friday Prep Calendar: 90 Days Out

Riyan Kapoor 3 min readJune 9, 2024

Days 90-60: planning

Offer strategy locked, inventory confirmed, creative briefs shipped to designers. All on paper before any production.

Creative, landing pages, email flows, paid campaigns built. Test everything. First Black Friday is early November — that's your soft launch.

VIP list gets early access. Email list gets build-up content. Budget ramps. Full launch Black Friday itself.

A pragmatic ranking of AOV-boosting tactics — what works for DTC brands doing $1M–$20M.

Subscriptions are famously churny. Here's the model structure that bucks the trend.

Shopify app bloat is a silent performance killer. Here's our audit and what we removed.

Our team ships ecommerce programs every week. Book a free consult — we'll tell you what would move the needle for your brand.