AI Marketing
Custom GPTs, AI agents, prompt engineering, LLM-SEO, and workflow automation with Claude and GPT — shipping 3–10× faster without losing craft.
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AI for Market Research: What It Does Well, What It Gets Wrong
Where LLMs accelerate marketing research and where they still produce shallow or misleading output.
The AI Workflows That Actually Save Marketers Time
A practical inventory of AI workflows we've deployed internally — ranked by hours saved per week.
The 5-Minute Claude Workflow for Content Refresh
A specific Claude prompt sequence we use to refresh underperforming content in minutes instead of hours.
Why We Run Every AI Output Through 3 Human Checks
The QA stack we enforce on every AI-assisted piece — and the classes of errors it catches.
The AI Tools We Banned Internally (And Why)
Tools that look impressive in demos but create more problems than they solve in practice.
The AI Translation Workflow for International SEO
How we use LLMs to scale content into 5+ languages without losing quality or ranking.
Fine-Tuning vs Prompting vs RAG: Which Marketing Use Case Needs Which
A practical decision framework for when each AI pattern is the right tool.
LLMs for SEO Research: The Prompts That Actually Help
Practical LLM prompts for SEO research — not the 'write me an article' junk.
The AI Voice Doc: What Claude Needs to Write Like You
A structured voice document we feed to Claude to make AI-generated drafts match brand voice.
LLM SEO: How to Rank in ChatGPT, Claude, and Perplexity Answers
The emerging practice of optimizing for LLM citations — what works, what's theory, and how we track it.
Why ChatGPT Can't Write Your Website Copy
The specific failure modes of LLMs on marketing copy — and how to work around them.
Building a Claude-Powered Content Brief Generator
A specific workflow for automating content briefs — the kind of tactical AI deployment that actually pays off.
AI Governance for Marketing Teams: Lightweight Rules That Actually Get Followed
The one-page AI policy we deploy at every client — enough guardrails to be safe, light enough to get adopted.
Custom GPTs for Marketing Teams: Three That Actually Earn Their Keep
Most custom GPTs are gimmicks. These three have real daily utility for the marketing teams we build them for.
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