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The Cart Abandonment Flow That Converts at 7%

Shabir Malik 3 min readJune 27, 2024

Email 1: within 30 min

'You left this behind.' Product images, one-click back to cart. No offer. Just reminder. 4-5% conversion here.

Email 2: 24 hours

Social proof — reviews, similar customer quotes. No offer yet. 1-2% incremental conversion.

Email 3: 72 hours

The incentive. 10% off with expiration. 1-2% more. Total 7-9% abandonment recovery for well-executed flows.

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