The DTC Economics Dashboard We Track Weekly

Shabir Malik 3 min readJune 7, 2024

New customer CAC

Spend / new customers. The bellwether metric. Track weekly. If it creeps up, dig in immediately.

Revenue - COGS - ad cost, first order only. If this is positive, you have a working model.

Revenue from customers acquired 60 days ago, to date. Shortest LTV proxy that's actionable. Leading indicator of annual LTV.

A pragmatic ranking of AOV-boosting tactics — what works for DTC brands doing $1M–$20M.

Subscriptions are famously churny. Here's the model structure that bucks the trend.

Shopify app bloat is a silent performance killer. Here's our audit and what we removed.

Our team ships ecommerce programs every week. Book a free consult — we'll tell you what would move the needle for your brand.