Ecommerce Marketing
DTC growth across every channel, every platform.
Shopify, WooCommerce, and BigCommerce growth — paid, email, CRO, and retention stitched into one profitable engine.
What it is
Ecommerce needs specialists who understand the whole funnel: ads → site → checkout → retention. We run full-funnel DTC growth with a sharp focus on contribution margin and LTV.
Why it matters
- Global ecommerce sales reached $6.3 trillion in 2024 and are projected to hit $8 trillion by 2027 (Statista Digital Market Outlook).
- Increasing customer retention by just 5% increases profit by 25–95% for most DTC businesses (Harvard Business Review / Bain & Company).
- Top-quartile DTC brands generate 30%+ of revenue from email and SMS; median brands leave most of this on the table (Klaviyo 2024 Ecommerce Benchmarks).
- DTC margins are thin — sloppy marketing wipes out profit. Retention is where profitable brands are built.
Outcomes
- Profitable scale
- Higher AOV and LTV
- Lower returns
Tools we love
Who this is for
Growth-stage teams that want ecommerce treated as a discipline — not a side project. You have a real business to grow, budget to deploy thoughtfully, and an exec team that wants answers in numbers.
When you'd hire us
- Launching a new brand, product, or market.
- Current results are plateauing and you need a reset.
- You need senior thinking without hiring a full-time team.
Engagement shape
Standalone sprint, multi-month program, or embedded team — you pick what fits. Fixed-fee sprints start small; programs scale with scope; embedded engagements run on a monthly retainer.
Compare tiers →Our process
A transparent, six-step cadence we run for every engagement — adapted to your business.
Economics Audit
AOV, margin, CAC, LTV, and cohort analysis.
Acquisition
Meta, Google, TikTok, creator ads.
Site & Checkout
Theme optimization, CRO, upsell apps.
Retention
Email, SMS, subscription, loyalty.
What you get
- Growth plan
- Ad campaigns
- Site optimizations
- Email/SMS flows
- Weekly reporting
How we're different
Ecommerce is a noisy space. A few things we believe — and push back on — that shape how we run every engagement.
- Sell you a fixed template and adapt your business to it.
- Hand the work to juniors after the pitch.
- Report on vanity metrics that don't tie to revenue.
- Lock you into proprietary tools you can't take with you.
- Chase shiny tactics without a durable strategy.
- Build a ecommerce system tuned to your P&L.
- Senior practitioners on every call, every week.
- Report on pipeline, revenue, CAC, LTV — not impressions.
- All files, data, and docs live in your accounts. No lock-in.
- Strategy first. Tactics second. Always in that order.
FAQs
Do you do Shopify development?+
Yes — custom theme development (Dawn, Focal, custom), app integrations, headless Shopify Hydrogen builds for enterprise, and Shopify Plus migrations. We're Shopify Plus Partners.
What's the difference between Shopify native and headless Shopify?+
Shopify native uses Shopify's front-end rendering — faster to build, easier to maintain, works for 90% of DTC brands under $30M revenue. Headless Shopify (via Hydrogen or Next.js) decouples the front-end, giving full design and performance control at the cost of engineering maintenance. We typically recommend native until revenue or customization needs justify headless.
Which retention stack do you deploy?+
Klaviyo for email and SMS, Recharge for subscription, Gorgias for support with AI, Yotpo or Okendo for reviews, Smile.io or LoyaltyLion for loyalty. The stack compounds — a mature retention layer typically drives 30%+ of revenue for top-quartile DTC brands.
Industries we deliver Ecommerce for
Every industry has its own buyer, compliance, and economics. Click through for the playbook we use in your category.
Recent writing on Ecommerce
Fresh thinking from our team — browse all Ecommerce articles.
AOV Levers That Actually Work in 2026
A pragmatic ranking of AOV-boosting tactics — what works for DTC brands doing $1M–$20M.
EcommerceThe Subscription Model That Actually Retains
Subscriptions are famously churny. Here's the model structure that bucks the trend.
EcommerceWhy We Turned Off Most Shopify Apps
Shopify app bloat is a silent performance killer. Here's our audit and what we removed.
Ecommerce — by city
Every office runs ecommerce with local practitioners, regional compliance, and language coverage for that market. Pick the city closest to you.
Related services
Ready to start Ecommerce?
Book a free strategy call — we'll draft a ecommerce plan tailored to your business.