Kavya leads brand strategy and creative direction across every engagement — from naming and identity systems to campaign art direction and design systems. Ten years across boutique and in-house studios.
Recent articles by Kavya
Cohort Analysis: The Report Every DTC Needs Monthly
Why cohort analysis is the single most important report for DTC — and the specific format we use.
Sales Enablement: The 3 Assets Every Rep Actually Uses
Despite the library of content most orgs build, reps use three things. Build these first.
Why We Stopped Using Welcome Discounts as Our First Touch
The counter-intuitive finding: leading with a discount hurts long-term customer value.
The Local Landing Page Structure That Beats Templated Dust
How to build location pages that actually rank — the thin-content alternatives most agencies ship are wasting their clients' money.
Packaging Design for DTC: What Matters and What Doesn't
Where packaging budget moves conversion vs where it's pure vanity.
Instagram Stories: The Underused Conversion Channel
Stories are where your warmest audience lives. Here's how to convert them without being annoying.
The 5-Minute Claude Workflow for Content Refresh
A specific Claude prompt sequence we use to refresh underperforming content in minutes instead of hours.
The 6 Klaviyo Flows That Drive 90% of Lifecycle Revenue
If you're only going to build 6 flows, build these six. Everything else is noise until these are shipping.
The Research Stack That Powers Every Good Experiment
Before any A/B test, we run qualitative research. Here's the four-tool stack that generates experimentable hypotheses.
The DM Funnel: How to Convert Social Followers Into Sales Calls
A non-pushy DM funnel that turns follower attention into booked calls without feeling sleazy.
Why Most Rebrands Fail — and the One Question That Saves Them
Rebrands go sideways when they start with design. They go well when they start with a single, specific question.
How We Source B2B Leads Without Cold Outbound
The three organic channels producing most of our B2B pipeline — none involve cold outreach.
A/B Testing Math: When to Call a Winner and When to Keep Running
How to know when a test has run long enough — without falling into common statistical traps.
The Content Pillar System We Use to Stop the Weekly Panic Posting
Four pillars, six formats, one rule: every post maps to a pillar AND a format. If it doesn't, it doesn't ship.
Google Performance Max: When to Use It and When to Avoid It
PMax is polarizing for a reason. Here's our framework for deciding when it's the right channel and when it quietly cannibalizes your other campaigns.
YouTube Thumbnail Design: The 3 Rules That Lift CTR
What separates thumbnails that earn clicks from ones that don't.
The Research Phase: Where Every Great Article Is Actually Made
Most articles fail in research, not writing. Here's the research discipline that elevates everything after.
Distinctive Brand Assets: The One Marketing Investment That Compounds Forever
Ehrenberg-Bass research shows distinctive assets are the single biggest driver of ad recall. Here's how to build them.
International SEO: Hreflang Without the Headache
A straightforward approach to hreflang that avoids the traps most teams step into.
The Hook-Based Scripting Framework We Use for Every Short-Form Video
Why the first 1.5 seconds decides the fate of your video — and the hook template we've tested across 400+ scripts.
The AI Translation Workflow for International SEO
How we use LLMs to scale content into 5+ languages without losing quality or ranking.
The Offer Test That Beat Every Creative Test We've Run
Why offer testing outperforms creative testing on nearly every account.
The HubSpot Setup We Deploy for Every B2B Client
A repeatable HubSpot implementation blueprint — lifecycle stages, lead scoring, and the reports that actually guide decisions.
Typography Choices That Signal Premium
How typography decisions alone move perception of quality — and the premium typography patterns that work.
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