Kavya leads brand strategy and creative direction across every engagement — from naming and identity systems to campaign art direction and design systems. Ten years across boutique and in-house studios.
Recent articles by Kavya
Cohort Analysis: The Report Every DTC Needs Monthly
Why cohort analysis is the single most important report for DTC — and the specific format we use.
Account Scoring vs Lead Scoring: Why We Switched
A shift in how we prioritize — accounts over leads — and what changed in pipeline performance.
The Video Library Every Brand Should Build in Year One
The foundational video assets we help every brand produce in their first 12 months — ranked by ROI.
How We Fixed a 42% Organic Drop in 11 Days
A step-by-step post-mortem on a client site that lost half its traffic overnight — and the fix that brought it back.
Dark Mode: Design Rules That Don't Look Like an Inverted Site
Why most dark modes look cheap — and the design rules that make a proper dark variant.
The Subscription Model That Actually Retains
Subscriptions are famously churny. Here's the model structure that bucks the trend.
The AI Workflows That Actually Save Marketers Time
A practical inventory of AI workflows we've deployed internally — ranked by hours saved per week.
The GA4 Events Every Site Should Track (and the Ones Most Skip)
The minimal GA4 event taxonomy we deploy at every client — covers 95% of reporting needs with zero bloat.
Brand Systems for Small Teams: What to Build and What to Skip
A 10-person team doesn't need a 200-page brand book. Here's the minimum viable brand system that punches above its weight.
Why Your GA4 Attribution Doesn't Match Facebook's Attribution
The structural reasons platforms and GA4 report different numbers — and which to trust when.
International SEO: Hreflang Without the Headache
A straightforward approach to hreflang that avoids the traps most teams step into.
The AI Translation Workflow for International SEO
How we use LLMs to scale content into 5+ languages without losing quality or ranking.
The Cart Abandonment Flow That Converts at 7%
A specific 3-email abandonment sequence with tested timing and messaging.
Product Page Elements Ranked by Conversion Impact
The specific PDP elements that move conversion — ranked by actual test data.
The Content Refresh Routine We Run Every Quarter
How we keep 200+ pieces of evergreen content ranking by refreshing them on a schedule — not scrambling when traffic drops.
Why Content Length Isn't a Ranking Factor (But Relates to One That Is)
The confused correlation between word count and rankings, and what actually matters.
The HubSpot Lifecycle Cleanup We Run Every Quarter
A repeatable HubSpot hygiene routine that prevents database bloat and reporting drift.
Email Design in 2026: What's Worth Fighting For
Design battles worth waging in email vs ones where the ROI doesn't justify the effort.
Why Our Best Posts Have Nothing to Do With Our Product
The counter-intuitive truth about social: your product shouldn't be the star most of the time.
Meta's Advantage+ Changed the Game. Here's How We Structure Campaigns in 2026.
Our current Meta campaign structure for DTC and lead gen — consolidation, creative, and what we've stopped doing.
Form Abandonment: The Field That Kills Completions
The specific form fields that drive the most abandonment — and what to do about them.
AI Governance for Marketing Teams: Lightweight Rules That Actually Get Followed
The one-page AI policy we deploy at every client — enough guardrails to be safe, light enough to get adopted.
The CDP Question: When You Actually Need One
CDPs are oversold. Here's the clear criteria for whether your business actually needs one.
The TikTok SEO Playbook for B2B
TikTok's search volume for B2B terms doubled YoY. Here's how we optimize for it.
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