AI Governance for Marketing Teams: Lightweight Rules That Actually Get Followed

The four rules

1) No customer data in public LLMs. 2) Human reviews every external-facing output. 3) Disclose AI involvement when asked. 4) Document your prompts for repeatability.

Why one page beats 40 pages

Longer policies get ignored. One-page policies get read, remembered, and followed. Write the policy for the busiest person on the team.

Approved tools list

Maintain a shortlist of 3–5 approved tools. Ban the rest. Governance fails when teams have 20 tools open and no one knows which is approved.

Review cadence

Quarterly review of the policy and tool list. AI changes too fast for annual. If the policy is stale, it stops being followed.