Form Abandonment: The Field That Kills Completions

Riyan Kapoor 3 min readJune 11, 2024

Phone number is #1

Optional phone field still drives 20%+ abandonment. Either make it clearly optional or remove it entirely.

People pause at 'company size'. Too granular and they bounce. Use broad ranges or skip entirely.

Asking for a message is friction. Replace with dropdown of common reasons to contact or skip entirely.

Before any A/B test, we run qualitative research. Here's the four-tool stack that generates experimentable hypotheses.

Most CRO programs start with tests. Ours starts with research. Here's the 2-week research sprint we run first.

How to know when a test has run long enough — without falling into common statistical traps.

Our team ships cro programs every week. Book a free consult — we'll tell you what would move the needle for your brand.