Why Our Best Posts Have Nothing to Do With Our Product

Kavya Mehra 3 min readJune 14, 2024

The 70/20/10 mix

70% audience interest, 20% industry POV, 10% product. Product-heavy feeds get low engagement and stall growth.

Followers come for the audience-interest content. Product comes into their awareness as a trusted add-on, not a pitch.

Product posts score high on direct conversion; audience-interest posts score high on reach and long-term brand equity. Measure both.

After analyzing 500+ Reels, here are the editing tempos that reliably drive higher watch time and saves.

Stories are where your warmest audience lives. Here's how to convert them without being annoying.

A repeatable system for turning 30 minutes of founder interview per month into a steady stream of founder-voice content.

Our team ships social media programs every week. Book a free consult — we'll tell you what would move the needle for your brand.