The TikTok SEO Playbook for B2B

Treat captions as alt text

Keyword-rich first 20 words in the caption. TikTok's search index reads them literally.

'How to do X in Y' verbatim in the first spoken line. TikTok's search is improving but still benefits from literal matching.

Duplicate the spoken content in on-screen text. Search results show the text overlay in thumbnails — increases click-through.

After analyzing 500+ Reels, here are the editing tempos that reliably drive higher watch time and saves.

Stories are where your warmest audience lives. Here's how to convert them without being annoying.

A repeatable system for turning 30 minutes of founder interview per month into a steady stream of founder-voice content.

Our team ships social media programs every week. Book a free consult — we'll tell you what would move the needle for your brand.