InfluencerUpdated April 2026

Influencer & Creator Marketing

Real people. Real reach. Real results.

Vetted creator partnerships, UGC production, whitelisting, and ambassador programs — from nano to celebrity tiers.

What it is

Influencer marketing works because trust transfers. We source, brief, contract, and manage creators — plus run whitelisting on Meta/TikTok so their content becomes your best ads.

Why it matters

61% of consumers trust influencer recommendations, compared with 38% who trust branded content (Matter Communications / Edelman Trust Barometer).
UGC-style ads typically outperform studio-produced ads by 2–4x on CTR and 50% lower cost-per-acquisition (Meta creative analysis; Shopify UGC study, 2024).
The global influencer marketing industry reached $24 billion in 2024, up from $6 billion in 2019 (Influencer Marketing Hub Benchmark Report).

Outcomes

Scalable UGC
Lower CAC on paid
Cultural relevance

Tools we love

GRINAspireCreatorIQMeta Partnership Ads

Who this is for

Growth-stage teams that want influencer treated as a discipline — not a side project. You have a real business to grow, budget to deploy thoughtfully, and an exec team that wants answers in numbers.

When you'd hire us

Launching a new brand, product, or market.
Current results are plateauing and you need a reset.
You need senior thinking without hiring a full-time team.

Engagement shape

Standalone sprint, multi-month program, or embedded team — you pick what fits. Fixed-fee sprints start small; programs scale with scope; embedded engagements run on a monthly retainer.

Compare tiers →

Our process

A transparent, six-step cadence we run for every engagement — adapted to your business.

Strategy

Tiers, budget, formats, KPIs.

Sourcing

Vetting on performance, not just follower count.

Briefs & Contracts

Rights, whitelisting, FTC compliance.

Execution

Shipping, shoots, approvals, posting.

Amplification

Whitelisting top-performing creator content as ads.

What you get

Creator roster
Campaign briefs & contracts
UGC library
Whitelisted ad performance

How we're different

Influencer is a noisy space. A few things we believe — and push back on — that shape how we run every engagement.

What most agencies do

Sell you a fixed template and adapt your business to it.
Hand the work to juniors after the pitch.
Report on vanity metrics that don't tie to revenue.
Lock you into proprietary tools you can't take with you.
Chase shiny tactics without a durable strategy.

What we do instead

Build a influencer system tuned to your P&L.
Senior practitioners on every call, every week.
Report on pipeline, revenue, CAC, LTV — not impressions.
All files, data, and docs live in your accounts. No lock-in.
Strategy first. Tactics second. Always in that order.

FAQs

Do you do creator gifting, paid partnerships, or ambassador programs?+

All three. Gifting (product-only, no fee) works for category-leading DTC brands with strong product-market fit. Paid partnerships are the workhorse of most influencer programs. Ambassador programs (long-term, ongoing) build durable creator relationships and are often the most cost-effective per piece of content once established.

What's creator whitelisting?+

Whitelisting is running paid ads from the creator's account rather than your brand's. It typically produces 20–40% lower CPM and 2–3x higher CTR versus branded ads because audiences trust the creator's voice. We handle contracts, Meta Partnership Ad setup, and usage rights for 3–12 months of ad life.

How do you vet creators?+

Performance data over follower count. We look at engagement rate by audience quality (not just likes), historical conversion data when available, content consistency, and audience-ICP overlap. A 50K-follower creator whose audience matches your ICP converts better than a 500K-follower creator whose audience doesn't.