Why ChatGPT Can't Write Your Website Copy

Generic category language

LLMs average across millions of examples. The output is safe, generic, and sounds like every other site in your category.

Real marketing copy uses specific sensory or emotional language that LLMs smooth out. 'Fast' beats 'rapid performance'.

Use LLMs for first drafts of utility copy (forms, CTAs, meta descriptions). Hand-write anything above the fold.

Where LLMs accelerate marketing research and where they still produce shallow or misleading output.

A practical inventory of AI workflows we've deployed internally — ranked by hours saved per week.

A specific Claude prompt sequence we use to refresh underperforming content in minutes instead of hours.

Our team ships ai marketing programs every week. Book a free consult — we'll tell you what would move the needle for your brand.