LLM SEO: How to Rank in ChatGPT, Claude, and Perplexity Answers

The optimization stack

Original data, named entities, clear formatting, and structured data. Classic SEO essentials — with an even heavier weight on explicit-answer structure.

What seems to earn citations

Primary research, original definitions, and comparison content. LLMs reach for these over commentary or opinion.

Measurement is primitive

There's no 'LLM Search Console' yet. Anecdotal tracking — search your brand in ChatGPT weekly, document what context comes up. Cohort it over time.

Don't over-invest yet

LLM search is still 1-2% of total search volume for most brands. Optimize at the margin; don't sacrifice traditional SEO to chase the new thing.