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AI Marketing

Why We Run Every AI Output Through 3 Human Checks

Shabir Malik 3 min readJuly 3, 2024

Check 1: factual accuracy

LLMs hallucinate specific numbers and attributions. Editor verifies every factual claim.

Check 2: brand voice

Second reviewer confirms voice. Different from accuracy — output can be accurate but sound wrong.

Check 3: SEO compliance

Third reviewer checks meta tags, internal links, alt text. AI forgets these constantly.

Keep reading — AI Marketing

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