Rishabh founded It's Not Techy to build the agency he always wanted to hire — senior-led, outcomes-obsessed, and honest about what works. Before that he led growth teams across SaaS and DTC, shipping programs from zero to $100M+ ARR.
Recent articles by Rishabh
Color Systems That Scale: Beyond the Primary Palette
Most brand color systems stop at 'brand red + black + white'. Here's the full system you need.
Account Scoring vs Lead Scoring: Why We Switched
A shift in how we prioritize — accounts over leads — and what changed in pipeline performance.
How We Fixed a 42% Organic Drop in 11 Days
A step-by-step post-mortem on a client site that lost half its traffic overnight — and the fix that brought it back.
Location Landing Pages: The Build-Once-Use-Forever Template
A repeatable template for location landing pages that scales across multi-location brands.
The Subscription Model That Actually Retains
Subscriptions are famously churny. Here's the model structure that bucks the trend.
BigQuery for Marketers: What to Load and What to Skip
Not every team needs BigQuery. For those that do, what to load first and what to leave for later.
Why Most B2B Pricing Pages Are Wrong
Common B2B pricing page mistakes and what to do instead.
The AI Workflows That Actually Save Marketers Time
A practical inventory of AI workflows we've deployed internally — ranked by hours saved per week.
Budget Pacing: The Boring Skill That Saves Accounts
Why unpaced budgets waste 20%+ of spend and the simple pacing rules we enforce.
The GA4 Events Every Site Should Track (and the Ones Most Skip)
The minimal GA4 event taxonomy we deploy at every client — covers 95% of reporting needs with zero bloat.
The Whitepaper That Generated $4M in Pipeline
A case study in gated content that actually worked — why it converted and what we'd replicate.
Content Batching: How We Produce 30 Posts in 4 Hours
The batching system that lets solo founders keep up with social cadence without burning out.
The Homepage Structure That Converts B2B Visitors
A homepage layout refined across 50+ B2B launches — and why every section earns its spot.
Why Data-Led Content Wins Long-Term (and Opinion-Led Wins Short-Term)
The tradeoff between two content styles and when to invest in each.
Cold Email Frameworks: The 4 Structures That Still Work
After analyzing 1,500+ cold emails, here are the patterns that still book meetings.
Brand Systems for Small Teams: What to Build and What to Skip
A 10-person team doesn't need a 200-page brand book. Here's the minimum viable brand system that punches above its weight.
The Threads Opportunity Most B2B Brands Are Ignoring
Threads is quietly becoming a strong B2B channel. Here's why and how to start.
The Google Business Profile Categories That Most Local Businesses Pick Wrong
Category choice is one of the biggest levers in local SEO — and the one most businesses get wrong.
The Demo Conversion Trick That Lifted Our Close Rate
A specific framing shift in discovery calls that improved close rates.
The Rebrand Communication Plan That Prevents Internal Chaos
How to roll out a rebrand internally so teams align — and clients don't get mixed signals.
Google Business Profile Tactics That Actually Move the Needle
The GBP tactics that drive real increases in calls and directions — and the ones that are SEO folklore.
The AI Tools We Banned Internally (And Why)
Tools that look impressive in demos but create more problems than they solve in practice.
Why We Paused Every Dynamic Retargeting Campaign This Quarter
DPA campaigns used to be a no-brainer. Here's why we've rethought them.
How We Run SEO During a Site Migration Without Losing Traffic
The pre-launch, launch-day, and post-launch checklist for migrating without the 40% organic bloodbath.
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