Rishabh founded It's Not Techy to build the agency he always wanted to hire — senior-led, outcomes-obsessed, and honest about what works. Before that he led growth teams across SaaS and DTC, shipping programs from zero to $100M+ ARR.
Recent articles by Rishabh
Color Systems That Scale: Beyond the Primary Palette
Most brand color systems stop at 'brand red + black + white'. Here's the full system you need.
ABM That Isn't Just Spray-and-Pray Outbound in a New Coat
Real account-based marketing: selection, orchestration, and measurement for programs that move pipeline, not impressions.
How We Ghost-Produce Founder-Led Content Without Losing the Voice
A repeatable system for turning 30 minutes of founder interview per month into a steady stream of founder-voice content.
iPhone vs. Studio: When Phone-Shot Video Outperforms Cinematic
A real breakdown of when iPhone-shot footage wins, when studio footage is worth the money, and how to mix them in one campaign.
Motion Graphics in After Effects: The 4 Effects We Use in 90% of Work
Not every effect needs a custom animation. These four cover most needs.
Brand Photography Direction That Actually Gets Followed
Photography direction documents that photographers use vs the 40-slide ones they ignore.
The 6 Klaviyo Flows That Drive 90% of Lifecycle Revenue
If you're only going to build 6 flows, build these six. Everything else is noise until these are shipping.
The CRO Research Phase: What We Do Before Any Test
Most CRO programs start with tests. Ours starts with research. Here's the 2-week research sprint we run first.
The Demand Gen Funnel Report Every CMO Should See Weekly
A one-page weekly demand gen report that stops the 'marketing vs sales' blame game and surfaces real bottlenecks.
Why We Stopped Chasing Follower Count (And What We Track Instead)
Follower count is a meaningless goal. The metrics that actually indicate social health are less obvious but far more actionable.
Klaviyo vs Mailchimp vs Customer.io: When Each Wins
Three platforms, three different strengths. The real criteria for choosing.
The Testimonial Video Mistakes We Stopped Making
What we learned shooting dozens of testimonials — and why the obvious approach usually fails.
The Google Business Profile Categories That Most Local Businesses Pick Wrong
Category choice is one of the biggest levers in local SEO — and the one most businesses get wrong.
The Brief-to-Draft Ratio That Separates Good Content Ops from Bad
If your content briefs are shorter than your drafts, you're not briefing. Here's the bar we hold ourselves to.
The Demo Conversion Trick That Lifted Our Close Rate
A specific framing shift in discovery calls that improved close rates.
The Mobile-Specific Tests That Win 80% of the Time
Three mobile CRO tests that reliably produce lift across industries.
Google Performance Max: When to Use It and When to Avoid It
PMax is polarizing for a reason. Here's our framework for deciding when it's the right channel and when it quietly cannibalizes your other campaigns.
YouTube Thumbnail Design: The 3 Rules That Lift CTR
What separates thumbnails that earn clicks from ones that don't.
Why We Paused Every Dynamic Retargeting Campaign This Quarter
DPA campaigns used to be a no-brainer. Here's why we've rethought them.
Core Web Vitals Won't Save Bad Content (But They Can Break Good Content)
The pragmatic take on Core Web Vitals: they're not a ranking rocket fuel, but a site that fails them can't win.
Hyperlocal Backlinks: The Underrated Local SEO Lever
Local links from community-relevant sources lift local rankings faster than generic DR backlinks.
The Creator Brief Template We Send Every Influencer
The exact brief format that turns a one-shot influencer post into reusable, high-performing content.
Deliverability: The Hidden Metrics Your ESP Hides
What your ESP dashboard doesn't tell you about deliverability — and where to look instead.
The Frequency Capping Rules Every Meta Account Should Have
Why unchecked frequency burns creative and tanks ROAS — and the caps we set by default.
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