The Google Business Profile Categories That Most Local Businesses Pick Wrong

Rishabh Sharma 3 min readJuly 5, 2024

Primary category is everything

Your primary category determines which map pack rankings you're even eligible for. Pick the most specific accurate category — not the broadest.

Secondary categories

Add up to 9 secondary categories, but only if genuinely accurate. Over-claiming categories triggers manual review and can suspend your profile.

Reviewing quarterly

Google adds new categories often. Review yours quarterly. 'General Contractor' might have been right in 2023 but 'Kitchen Remodeler' is more specific and converting now.

#Local SEO

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