Why We Paused Every Dynamic Retargeting Campaign This Quarter

Rishabh Sharma 3 min readJuly 1, 2024

What changed

iOS signal loss + lower cart sizes make traditional DPA inefficient. Cost per conversion is 2-3x what it was in 2022.

Broad retargeting with lifestyle creative. Less personalization, more brand, better results at current signal quality.

Accounts with 100k+ unique site visitors per month and large catalogs. Below that, DPA isn't worth the complexity.

Our CAPI implementation for Meta that reclaimed 30%+ of lost iOS attribution.

LinkedIn is the most expensive B2B channel for a reason. Get the structure right and it pays back faster than anything else.

Why unpaced budgets waste 20%+ of spend and the simple pacing rules we enforce.

Our team ships paid marketing programs every week. Book a free consult — we'll tell you what would move the needle for your brand.