The Creator Brief Template We Send Every Influencer

What most briefs get wrong

They either over-direct (kills authenticity) or under-direct (nobody knows what they're making). The brief needs to be a fence, not a cage.

The 5-section brief

Context, goal, mandatory elements, freedom zone, usage rights. Each section gets at most three sentences. If you can't say it in three, you don't know what you want.

Usage rights from day one

We negotiate 12-month paid usage for every deal. The creator's post is only 30% of the value — the reusable ad creative is the other 70%.

The whitelisting add-on

Whitelisted spark ads from creators routinely outperform studio creative 2-5x. Build this into every contract by default.