Deliverability: The Hidden Metrics Your ESP Hides

Google Postmaster Tools

Free, underused. Shows Gmail-specific spam rates, reputation, and authentication. If you email to Gmail, this is non-negotiable.

GlockApps or MailGenius. Sends test emails to seed addresses across providers. Reveals inbox vs spam placement.

Ahrefs or Talos Intelligence for domain reputation. A sudden dip indicates a problem worth investigating fast.

The counter-intuitive finding: leading with a discount hurts long-term customer value.

Using SMS as the on-ramp to email — surprisingly effective for growing engaged lists.

If you're only going to build 6 flows, build these six. Everything else is noise until these are shipping.

Our team ships email & crm programs every week. Book a free consult — we'll tell you what would move the needle for your brand.