Local SEO & Google Business Profile
Own the map. Win your neighborhood.
Google Business Profile optimization, local citations, review generation, and geo-targeted content that drives calls and foot traffic.
What it is
For local businesses, Google Maps is the modern main street. We optimize GBP, fix citation inconsistencies, generate reviews, and build geo-relevant content to dominate local packs.
Why it matters
- 46% of all Google searches have local intent; 76% of local searches result in a visit or phone call within 24 hours (Google / SOASTA Mobile Search Studies).
- A top-3 Google Maps pack position captures roughly 44% of local-pack clicks; positions 4–5 combined earn only 12% (BrightLocal Local Search Ranking Factors).
- 88% of consumers trust online reviews as much as personal recommendations — reviews are now a top-3 local ranking factor (BrightLocal Consumer Review Survey).
Outcomes
- More map pack visibility
- More phone calls and directions
- More reviews
Tools we love
Who this is for
Growth-stage teams that want local seo treated as a discipline — not a side project. You have a real business to grow, budget to deploy thoughtfully, and an exec team that wants answers in numbers.
When you'd hire us
- Launching a new brand, product, or market.
- Current results are plateauing and you need a reset.
- You need senior thinking without hiring a full-time team.
Engagement shape
Standalone sprint, multi-month program, or embedded team — you pick what fits. Fixed-fee sprints start small; programs scale with scope; embedded engagements run on a monthly retainer.
Compare tiers →Our process
A transparent, six-step cadence we run for every engagement — adapted to your business.
GBP Audit
NAP, categories, attributes, photos, services.
Citations
Fix and build on top 50+ directories.
Reviews
Automated review generation and response.
Content
Service-area and location pages.
What you get
- GBP optimization
- Citation cleanup
- Review engine
- Local landing pages
How we're different
Local SEO is a noisy space. A few things we believe — and push back on — that shape how we run every engagement.
- Sell you a fixed template and adapt your business to it.
- Hand the work to juniors after the pitch.
- Report on vanity metrics that don't tie to revenue.
- Lock you into proprietary tools you can't take with you.
- Chase shiny tactics without a durable strategy.
- Build a local seo system tuned to your P&L.
- Senior practitioners on every call, every week.
- Report on pipeline, revenue, CAC, LTV — not impressions.
- All files, data, and docs live in your accounts. No lock-in.
- Strategy first. Tactics second. Always in that order.
FAQs
Do you handle multi-location local SEO?+
Yes — we manage hundreds of locations for franchise, healthcare, retail, and restaurant brands. Multi-location requires scaled citation management, location page systems, centralized review response, and GBP Business Profile API automation to stay consistent at volume.
How long does Local SEO take to show results?+
GBP optimization and citation cleanup typically lift map-pack visibility within 30–60 days. Service-area and location page rankings take 3–6 months. Review velocity (new reviews per month) is the highest-leverage ongoing lever after setup.
Do you write the location pages?+
Yes. Every location page includes genuinely unique content — local services, team bios, service-area details, real photos, and local citations. Thin templated location pages (city-swapped boilerplate) trigger Google's scaled content abuse policy and hurt rather than help.
Industries we deliver Local SEO for
Every industry has its own buyer, compliance, and economics. Click through for the playbook we use in your category.
Recent writing on Local SEO
Fresh thinking from our team — browse all Local SEO articles.
The Local Landing Page Structure That Beats Templated Dust
How to build location pages that actually rank — the thin-content alternatives most agencies ship are wasting their clients' money.
Local SEOLocation Landing Pages: The Build-Once-Use-Forever Template
A repeatable template for location landing pages that scales across multi-location brands.
Local SEOThe Google Business Profile Categories That Most Local Businesses Pick Wrong
Category choice is one of the biggest levers in local SEO — and the one most businesses get wrong.
Related services
Ready to start Local SEO?
Book a free strategy call — we'll draft a local seo plan tailored to your business.