Kumakshi owns editorial and social across the practice — turning research and POV into content that ranks, resonates, and compounds. Published author, ex-newsroom, cares deeply about craft.
Recent articles by Kumakshi
LinkedIn Ads Are Expensive. Here's How to Make Them Worth It.
LinkedIn is the most expensive B2B channel for a reason. Get the structure right and it pays back faster than anything else.
The 6-Touch ABM Sequence That Actually Converts
A specific 6-touch ABM sequence structure with touch, channel, and content for each.
UTMs: The Taxonomy That Survives 5 Years
Most UTM schemes collapse within a year. Here's the naming convention that scales.
The JavaScript SEO Checklist for Next.js Sites
What to watch for when shipping a JavaScript-rendered site that still needs to rank.
AI for Market Research: What It Does Well, What It Gets Wrong
Where LLMs accelerate marketing research and where they still produce shallow or misleading output.
iPhone vs. Studio: When Phone-Shot Video Outperforms Cinematic
A real breakdown of when iPhone-shot footage wins, when studio footage is worth the money, and how to mix them in one campaign.
Brand Photography Direction That Actually Gets Followed
Photography direction documents that photographers use vs the 40-slide ones they ignore.
The CRO Research Phase: What We Do Before Any Test
Most CRO programs start with tests. Ours starts with research. Here's the 2-week research sprint we run first.
The Demand Gen Funnel Report Every CMO Should See Weekly
A one-page weekly demand gen report that stops the 'marketing vs sales' blame game and surfaces real bottlenecks.
The Testimonial Video Mistakes We Stopped Making
What we learned shooting dozens of testimonials — and why the obvious approach usually fails.
Review Response Templates That Convert
Three response templates — for positive, neutral, and negative reviews — that work as marketing, not just service recovery.
The 404 Page That Recovers Traffic
A good 404 isn't just a dead-end. It's a second chance to convert the visitor.
The Creator Brief Template We Send Every Influencer
The exact brief format that turns a one-shot influencer post into reusable, high-performing content.
The Frequency Capping Rules Every Meta Account Should Have
Why unchecked frequency burns creative and tanks ROAS — and the caps we set by default.
The Analytics Report Executives Actually Read
A one-page monthly report format that gets read — unlike the 40-slide report that doesn't.
Session Replay: What We Look For in 10 Minutes
The specific behaviors that tell us something is wrong — scanned across session recordings quickly.
Why We Stopped Publishing Thought Leadership and Started Publishing Arguments
Most thought leadership is empty. Here's the difference between writing for clicks and writing to change minds.
The Interview Setup That Looks Professional
A bare-minimum interview setup that looks like a studio shoot when done right.
Why Content Length Isn't a Ranking Factor (But Relates to One That Is)
The confused correlation between word count and rankings, and what actually matters.
Email Design in 2026: What's Worth Fighting For
Design battles worth waging in email vs ones where the ROI doesn't justify the effort.
Internal Linking: The Underrated Lever Most Teams Ignore
Six concrete internal-linking fixes that ship in a week and routinely deliver double-digit organic lifts.
Winback Campaigns: The Sequence That Revives 12% of Dormant Customers
A specific winback flow we've tested extensively — and the numbers it reliably produces.
The Shopify Theme Audit That Finds $50k+ in Hidden Conversion
A 20-point theme audit we run on every new Shopify engagement — pays for the audit itself inside the first month.
AI Governance for Marketing Teams: Lightweight Rules That Actually Get Followed
The one-page AI policy we deploy at every client — enough guardrails to be safe, light enough to get adopted.
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