Why We Stopped Using Welcome Discounts as Our First Touch

Kavya Mehra 3 min readJuly 18, 2024

Discount-first attracts discount-seekers

Customers who join for a discount stay for discounts. LTV is 30-50% lower than customers who join for the brand.

Early access, founder story, free guide, 'be the first to know' list. All outperform discount-first on long-term value.

Offer the discount at email 3-4. By then they're in the brand. Conversion is higher and customer quality is better.

Using SMS as the on-ramp to email — surprisingly effective for growing engaged lists.

If you're only going to build 6 flows, build these six. Everything else is noise until these are shipping.

What your ESP dashboard doesn't tell you about deliverability — and where to look instead.

Our team ships email & crm programs every week. Book a free consult — we'll tell you what would move the needle for your brand.