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B2B Growth

Sales Enablement: The 3 Assets Every Rep Actually Uses

Kavya Mehra 3 min readJuly 19, 2024

The one-pager

One page, one flap, one message. Company, problem solved, three differentiators, three social proof points, CTA. Reps screen-share it on discovery calls.

The pitch deck

10-15 slides. Customizable title slide. Clear problem, clear solution, clear differentiation. Reps use this, not whatever marketing built in 2023.

The ROI calculator

Excel or interactive. Reps plug in prospect details, output quantified value. Shortens sales cycle by weeks.

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