The Landing Page Mistakes That Kill Paid Campaigns

Mistake 1: Home page as landing page

A home page speaks to 10 audiences. A landing page speaks to one ad's audience. Always match landing page to ad intent.

Mistake 2: Slow load

Above 3 seconds LCP, paid bounces spike 40%+. Paid amplifies the cost of slow.

Mistake 3: CTA above the fold only

Modern scroll patterns mean CTAs need to repeat every ~600px vertical scroll. One CTA isn't enough.