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The 404 Page That Recovers Traffic

Kumakshi Verma 3 min readJuly 3, 2024

Three paths forward

Search, popular pages, and a visible CTA. Dead-end 404s send visitors to competitors.

Track 404s in analytics

404 events in GA4 reveal broken internal links, broken external links, and content you should build. Most teams never look.

Redirect intent fixes

Regex-pattern redirect rules catch common typos and old URL patterns. A weekly review of top 404 URLs fixes most issues.

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