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Instagram Reels: The Three Tempo Patterns That Convert

Riyan Kapoor 3 min readJuly 18, 2024

Fast-cut list pattern

Punchy cuts every 1-2 seconds through a numbered list. Great for educational content. High retention, high saves.

Long-cut confession pattern

Single take, 15-30s. Founder talking head. Best for POV and contrarian takes. Lower reach, higher comments.

Voiceover + B-roll pattern

Continuous voiceover with cut-in visuals every 2-3s. Best for product-led content. Balances information density and watchability.

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