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Instagram Stories: The Underused Conversion Channel

Kavya Mehra 3 min readJuly 13, 2024

One CTA per day maximum

Stories users tolerate 1 real CTA per day from a brand. More and they mute you.

Use the poll and quiz stickers

Engagement on these is 5-10x above swipe-up. Use them as soft CTAs before hard CTAs.

Close friends for VIPs

Invite top customers to close friends. Early access, unfiltered content, direct replies. Their LTV triples.

Keep reading — Social Media

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