One CTA per day maximum
Stories users tolerate 1 real CTA per day from a brand. More and they mute you.
Use the poll and quiz stickers
Engagement on these is 5-10x above swipe-up. Use them as soft CTAs before hard CTAs.
Close friends for VIPs
Invite top customers to close friends. Early access, unfiltered content, direct replies. Their LTV triples.