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The YouTube Shorts Play That Doubled Our Subscriber Rate

It's Not Techy Editorial 3 min readJune 28, 2024

The recurring series

Named series with consistent visual identity and recurring cadence. 'Tuesday Tool Reviews', 'Friday Founder Stories'. Expectation drives returns.

End-screen to long-form

Every Short ends with 'Watch the full breakdown' linking to a long-form video. Shorts → long-form is the subscriber pipeline.

Consistency over quality

3 Shorts per week at 80% quality beats 1 Short per month at 100%. Algorithm rewards cadence.

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