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Service Area Businesses: The GBP Trap Most Fall Into

Riyan Kapoor 3 min readJune 1, 2024

Don't list a fake address

Using your home address or a coworking space address as your business location can trigger suspension. Google's algorithm detects this.

Hide address, list service areas

Set up as 'service-area business' in GBP settings. Hide the address, list 10-20 specific cities/zip codes you serve.

The tradeoff

Service-area businesses rank slightly lower in map pack but higher in local searches without proximity bias. Right tradeoff for most mobile service businesses.

Keep reading — Local SEO

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