The 2-hour block
One 2-hour session weekly: 30 min ideation, 60 min recording or writing, 30 min engaging on others' content.
Compound over 6 months
Inbound deals start showing up around month 6 consistently. Anyone quitting before month 4 is quitting too early.
What to actually do
Post 2-3x per week on one platform. Engage thoughtfully on 20 peer posts weekly. That's it. Don't do more, don't do less.