The Real Reason Your Lookalike Audiences Stopped Working

Signal degradation

Source audiences have less data post-iOS 14. Lookalikes built from weak sources produce weak audiences.

Broad with good creative + CAPI. Algorithm targeting now beats manual lookalike precision, especially on Meta.

1-3% lookalikes of purchasers (narrow, high-quality). The 5-10% range became noise.

Our CAPI implementation for Meta that reclaimed 30%+ of lost iOS attribution.

LinkedIn is the most expensive B2B channel for a reason. Get the structure right and it pays back faster than anything else.

Why unpaced budgets waste 20%+ of spend and the simple pacing rules we enforce.

Our team ships paid marketing programs every week. Book a free consult — we'll tell you what would move the needle for your brand.