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Paid Marketing

The Conversion API Setup That Actually Moved Our ROAS

Shabir Malik 3 min readJuly 19, 2024

The two critical events

Purchase and AddToCart. Get these server-side first. Everything else is nice-to-have.

First-party data

Hash and send email, phone, and city. Match quality goes from mediocre to strong and conversion count spikes.

Validate daily for 2 weeks

Event Match Quality in Events Manager should be 7+/10. Lower means something's off with your hashing or implementation.

#Paid Marketing

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