Why We Don't Recommend Salesforce Marketing Cloud to Most Clients

Shabir Malik 3 min readJune 9, 2024

The complexity tax

Implementation takes 4-6 months. Requires specialized consultants. Ongoing operation needs dedicated admins.

Fortune 500 with mature ops teams. Multi-brand, multi-region, multi-channel complexity. Below that, you're paying for power you'll never use.

HubSpot for $2k/month covers most mid-market needs. Pair with Klaviyo or Iterable if you need consumer-scale messaging.

Zapier is perfect until it isn't. The signals it's time to move to a more capable platform.

Not every team needs BigQuery. For those that do, what to load first and what to leave for later.

Three platforms, three different strengths. The real criteria for choosing.

Our team ships marketing platforms programs every week. Book a free consult — we'll tell you what would move the needle for your brand.