BigQuery for Marketers: What to Load and What to Skip

Rishabh Sharma 3 min readJuly 13, 2024

Load first: GA4 export

GA4's raw event-level export into BigQuery. Unlocks analysis the UI can't do. Required for any serious analytics team.

Meta, Google, TikTok via Fivetran or Stitch. Cross-platform spend analysis becomes possible.

Contacts, deals, revenue. Now you can connect marketing activity to business outcomes with SQL.

Zapier is perfect until it isn't. The signals it's time to move to a more capable platform.

Three platforms, three different strengths. The real criteria for choosing.

The real tradeoffs between HubSpot and Salesforce for growth-stage companies — not the vendor-neutral fluff.

Our team ships marketing platforms programs every week. Book a free consult — we'll tell you what would move the needle for your brand.