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Why Our Best-Performing Ads Are 7 Seconds Long

It's Not Techy Editorial 3 min readJune 17, 2024

Attention drops fast

70% of viewers scroll within 3 seconds on Reels. The math: you've got 3 seconds to hook, 4 to deliver, done.

7-second structure

1s hook, 3s value demonstration, 2s proof, 1s CTA. No fluff. Every frame earns its place.

When longer still works

Complex B2B products on LinkedIn, creator-style content on YouTube. Otherwise, default short.

Keep reading — Paid Marketing

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