Typography Choices That Signal Premium

Kavya Mehra 3 min readJune 19, 2024

Mix serif with sans

Serif display + sans body is a luxury pattern. The contrast itself signals care.

ALL-CAPS labels need 0.1-0.2em letter-spacing. Default tight spacing looks cheap.

Extra-bold display weight next to regular body creates hierarchy. Two weights on one font family reads as deliberate.

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