The UGC Ad Library Every DTC Brand Should Build

Rishabh Sharma 3 min readJune 5, 2024

Library size

40+ pieces of raw UGC per month across your top 3 products. Rotating library keeps creative fresh and algorithm happy.

Customers (cheap, authentic), micro-creators ($50-300 per video), and pro creators ($500-2000 per video). Mix all three.

Tight briefs get usable UGC. Loose briefs get chaos. Specify hook, format, runtime, and required product demonstration explicitly.

Our CAPI implementation for Meta that reclaimed 30%+ of lost iOS attribution.

LinkedIn is the most expensive B2B channel for a reason. Get the structure right and it pays back faster than anything else.

Why unpaced budgets waste 20%+ of spend and the simple pacing rules we enforce.

Our team ships paid marketing programs every week. Book a free consult — we'll tell you what would move the needle for your brand.