The Pricing Page Test That Lifted Sales 23%

Riyan Kapoor 3 min readJune 7, 2024

The change: removed the 'free tier'

Free tier was eating into paid tier conversion. Removed it, kept a 14-day trial of the full product. Conversions up 23%.

Self-selecting free-tier users never converted. Paid tier was the real entry point. Free tier was a distraction that hurt conversion.

Products with strong PLG motion (Slack, Notion). Free tier drives organic growth. Don't copy without understanding.

Before any A/B test, we run qualitative research. Here's the four-tool stack that generates experimentable hypotheses.

Most CRO programs start with tests. Ours starts with research. Here's the 2-week research sprint we run first.

How to know when a test has run long enough — without falling into common statistical traps.

Our team ships cro programs every week. Book a free consult — we'll tell you what would move the needle for your brand.