The Research Stack That Powers Every Good Experiment
Heatmaps (Hotjar or Clarity)
For visual attention patterns. Where do people click, where do they ignore, what do they try to click that isn't a link.
Session recordings
Watch 10 sessions of people completing (or failing) the core funnel. You'll learn more than any analytics dashboard tells you.
On-site polls
Short, single-question polls at friction points. 'What almost stopped you from completing this?' Answers form half of our experiment backlog.
Customer interviews
5 interviews with recent customers. Their words become your copy. Their confusions become your tests.