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The Podcast Clip Strategy That Grew Our Audience 3x

Kavya Mehra 3 min readJune 17, 2024

Three clips per episode

One contrarian hot take (60s), one actionable framework (90s), one vulnerable moment (45s). Different audiences, different hooks.

Format to platform

Short talking-head for TikTok/Reels, wide shot with captions for LinkedIn, full clip for YouTube. Don't just resize — reformat.

The repurposing multiplier

One podcast becomes 15 posts, 5 newsletter sections, 3 blog snippets. The content goes 20x further than its recording cost.

Keep reading — Social Media

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