Three clips per episode
One contrarian hot take (60s), one actionable framework (90s), one vulnerable moment (45s). Different audiences, different hooks.
Format to platform
Short talking-head for TikTok/Reels, wide shot with captions for LinkedIn, full clip for YouTube. Don't just resize — reformat.
The repurposing multiplier
One podcast becomes 15 posts, 5 newsletter sections, 3 blog snippets. The content goes 20x further than its recording cost.