The Podcast Clip Strategy That Grew Our Audience 3x
Three clips per episode
One contrarian hot take (60s), one actionable framework (90s), one vulnerable moment (45s). Different audiences, different hooks.
Format to platform
Short talking-head for TikTok/Reels, wide shot with captions for LinkedIn, full clip for YouTube. Don't just resize — reformat.
The repurposing multiplier
One podcast becomes 15 posts, 5 newsletter sections, 3 blog snippets. The content goes 20x further than its recording cost.