The MarTech Kill List: Tools Most Teams Can Eliminate Today

Redundant analytics tools

If you have GA4, you probably don't need Mixpanel or Amplitude too. Pick one product analytics tool.

Many teams have Buffer, Later, and Hootsuite. Pick one. Your native tools (Meta Business Suite) cover most needs anyway.

HubSpot forms, Typeform, and Google Forms in one stack. Consolidate. The embeds are interchangeable.

Zapier is perfect until it isn't. The signals it's time to move to a more capable platform.

Not every team needs BigQuery. For those that do, what to load first and what to leave for later.

Three platforms, three different strengths. The real criteria for choosing.

Our team ships marketing platforms programs every week. Book a free consult — we'll tell you what would move the needle for your brand.