The Integration Stack for Solo Founders

Shabir Malik 3 min readJune 7, 2024

Core: HubSpot Starter

$20/month, CRM + basic email + forms. Covers most solo-founder needs. Don't over-buy; upgrade when you outgrow.

Wire HubSpot to Google Sheets, Calendly, Stripe, Typeform. No code needed. Most integrations pay for themselves the first month.

GA4 for depth, Plausible for daily at-a-glance. $20/month total. Enough for 90% of solo-founder decision-making.

Zapier is perfect until it isn't. The signals it's time to move to a more capable platform.

Not every team needs BigQuery. For those that do, what to load first and what to leave for later.

Three platforms, three different strengths. The real criteria for choosing.

Our team ships marketing platforms programs every week. Book a free consult — we'll tell you what would move the needle for your brand.