The GTM Server-Side Migration: 4 Weeks from Decision to Live

Kavya Mehra 3 min readJune 15, 2024

Week 1: plan and provision

Document current events, map to server-side equivalents, provision Stape container or self-hosted. Get credentials ready.

Move conversion events first. Validate in Events Manager. Then product events. Then everything else.

Run in parallel with client-side for 2 weeks. Reconcile data. Tune consent handling. Then cut over fully.

Zapier is perfect until it isn't. The signals it's time to move to a more capable platform.

Not every team needs BigQuery. For those that do, what to load first and what to leave for later.

Three platforms, three different strengths. The real criteria for choosing.

Our team ships marketing platforms programs every week. Book a free consult — we'll tell you what would move the needle for your brand.